Monday, April 19, 2010

BlackBerry App Usage Higher than iPhone During Workday



Localytics BlackBerry App Usage Higher than iPhone During Workday


Localytics have just published a report that they compared BlackBerry usage to iPhone usage throughout the day. Interestingly they found that BlackBerry users use apps more frequently than iPhone users during the workday. They got this data by mining their analytics data from millions of phones in the US and Canada over 2 months.They found that BlackBerry usage is higher during the workday and starts to peek at 7PM EST which makes sense considering the time zones the study spans. The iPhone on the other hand peaks at about 9PM EST. Interesting to note that BlackBerry use doesn’t slow down during the weekends.


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