According to research firm IDC Research In Motion makes its first appearance among the top five vendors worldwide, with total shipments surpassing those of Motorola by nearly 2 million units. Research In Motion is the only vendor in the top 5 with a singular focus on smartphones, and as a result, the company enjoys the highest average selling prices within that group. Key to its success in the first quarter was the popularity of its BlackBerry Curve 8520 and BlackBerry Bold 9700 across multiple markets as well as its global prepaid offerings. Strong consumer adoption, particularly among text-crazy teens, has also fuelled demand for BlackBerry devices.
Top Five Mobile Phone Vendors, Shipments, and Market Share, Q1 2010 (Units in Millions)
|Vendor||1Q10 Unit Shipments||1Q10 Market Share||1Q09 Unit Shipments||1Q09 Market Share||Year-over-year Change|
|3. LG Electronics||27.1||9.2%||22.6||9.3%||19.9%|
|4. Research In Motion||10.6||3.6%||7.3||3.0%||45.2%|
|4. Sony Ericsson||10.5||3.6%||14.5||6.0%||-27.6%|