In a series of patents filed recently, it seems RIM is working on methods for monetizing BlackBerry messages. One patent, titled “SYSTEM AND METHOD FOR INCORPORATING MULTIMEDIA CONTENT INTO A MESSAGE HANDLED BY A MOBILE DEVICE“, describes a method for examining a message and linking keywords in the message to an ad. This sounds just like what Google does in its webmail and RIM is probably going to see if it can generate some dollars from a similar service.
Another patent, titled “SYSTEMS AND METHODS FOR EVALUATING ADVERTISING METRICS“, describes a method for determining whether an application or user has attempted to defraud RIM’s advertising model. Personally, I think RIM could do well with a partnership with Google, instead of trying to do it themselves. Google has figured all of this out already and I bet RIM will come across some of the same problems Google faced in its early stages of development. One particular problem I see on the horizon is a backlash from people seeing ads in their BlackBerry Messages. Email is a very private service and while Google saw a backlash from their web service, I think seeing ads on your handheld will generate more concern.
What do you think, would you care about seeing ads in your email? What if there was some benefit like cheaper devices in the long run?
© Kyle for BlackBerry Cool, 2010"