Sunday, June 27, 2010
RIM Pondering Whether to Change the BlackBerry Bold 9800 Slider to BlackBerry Tourch 9800
Seems rumor has it that Research in Motion (RIM) is considering launching the BlackBerry Slider 9800 as the BlackBerry Tourch. This would add another name to the BlackBerry family which already exist of the BlackBerry Bold, Curve, Pearl, and Storm. Now to some people it doesn’t really matter what you call the device it just matters what it does, but people like me actually look into it deeply ( call me crazy!). Seems like RIM has also bought the BlackBerryTourch.com domain name which shows that this is more of an idea. Now the last time that RIM developed a new device name ( The Tour series) it kind of flopped and is no longer part of the family. It might be due to the purchase of the company Tourch mobile.
Now my question is it a good idea to bring a new device name into the family? Also Why would they do this? Well think about it, if the BlackBerry Slider is a big failure and has the Bold Branding on it then it looks bad for the Bold series which is RIM’s Flagship series and has a pretty good history of being great devices. Now I don’t work for RIM so I don’t know what they are actually thinking but maybe this is close maybe not! Seems like some slider devices are already being manufactured down in RIM’s plant in Guadalajara, Mexico carrying the Torch branding. What do you all think? Is this a good idea or bad?